Navigating the New TV Landscape

There isn’t any room left for doubt that the way we watch television is constantly changing. In the past several years, the coming sea change in the way that we view television entertainment became starkly evident. To start, the incredible increase in online viewing has those in the TV business asking, what is going to happen to the way we do business?

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Selling expensive commercial time to big business was the old way of doing things, but new ideas are bringing small businesses into the TV advertising fold. For example, what if a viewer could click on Business software coupons in a TV menu while watching his or her favorite business show? Or even being able to purchase a small ad on a webpage where one might download the latest episode of their favorite software review show. These are just a few ideas with how TV executives are going to have to approach the new age of advertising in television.

Being able to get Ringcentral reviews at the click of your television remote is just one of the may ways that consumers can win in the new TV environment. Content on-demand is ultimately what consumers are clamoring for in the new world of television. The use of DVR and Tivo grows each year, as well as cable and satellite boxes that allow consumers to download content. It’s clear that the day is near when video stores are quite rare, since most will download their movies instead of driving to rent them.

So, on the whole, interactive viewing is really the future of television entertainment. Most TV executives weren’t expecting this day to come so quickly, but Harris Polling found that 72% of viewers are using their remotes in some sort of interactive way. Consumers look forward to a bright future with extensive entertainment options. With a greater number of options, the more specialized and targeted the entertainment can be – not to mention the advertising!