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Do you use AdWords to send traffic to your landing page where you pre-sell your visitors? Or do you use a name-squeeze page?
It depends on the product and the target market. And if it’s easy to understand or if there’s a lot of explaining to do.
When I use PPC for everyday goods and services, I always use a landing page. Conversions in my tests run up to 300% higher than linking straight to the merchant. (Which is still allowed BTW.)
Most internet marketing tools and software have a very small market. So it’s not really worth the effort of going the PPC route. They are so “market saturated” by all the opportunists with lists, that after the feeding frenzy, everyone whom may have been interested, has already heard.
Squeeze pages??? They don’t work. Yes, they get a lot of subscribers, but they’re mostly garbage addresses and people tend to unsubscribe once they get their goods. I have done extensive testing on them, but haven’t published my findings yet.
They are also very dangerous if the marketer is collecting unconfirmed addresses. They are in violation of the CANSPAM regulations and the whitelisting rules for AOL, Yahoo, MSN, HotMail and others.
If you do try to add a double confirmation process, subbies drop like a rock. You’ll get over 60% less according to my tests. But that’s an article for another day.
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by Michael Campbell
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